A professional blueprint defining the visual identity of an animation — from character and background design to pre-production workflows.
English Learning (ILV)
Agency: Byju's
The character design follows a ‘modern cartoon’ art style. They are created based on simple shapes and strong silhouettes. The idea was to have memorable characters that reflected the humor that is conveyed in the story.
The character designs are inspired by a famous comic book series in India called ‘Amar Chitra Katha’. The overall form is organic with a mix of sharp edges.
The characters here are made with no outlines. However, lines are used inside the base shapes to give it definition. Some small features are kept distinct between different types
of characters like the kids and the male characters don’t have
the upper eye lash while the older female characters do.
The characters primary characteristics are features and costume details, a thick-to-thin line quality is appliedin certain areas to add weightage and dimension. Simplified shapes and silhoutte. Focus on face and expressions.
